How To Set Up A Strategic Alliance

Here are some tips on how to set up a strategic alliance with a partner to generate more referrals and increase your business inquiries at NO COST!

Setting up alliances with joint venture partners will enable you to generate additional income, expand your marketing network, cross refer business and extend your service offerings, at typically, no extra cost to you. It does take time, however, to establish the partnerships. The time investment is often mostly upfront, and once established, the time spent in maintaining the relationship is minimal. A joint venture partner is someone who targets the same clients as you and your services/products are non-competing. This strategy is most practical for businesses with a small or non-existent marketing budget.

Attributes of your ideal joint venture partner:

§ They have a business relationship with your target audience and have provided a quality service or product
§ They have influence (trust & credibility) with their clients
§ They have clients who are used to spending money on a similar service
§ Their service or product is complementary to yours
§ They are open minded and have an interest in forging an alliance because of the value you bring to their clients

How can I interest a joint venture partner to work with me if I’m just starting out or have nothing to give them?

§ Give them access to your database
§ Give them a percentage of the profits from the sales to their clients
§ Sell yourself, be upfront. Tell them of past success stories and that you will reciprocate
§ Can you barter something else? Time, expertise, contacts etc

Steps to identify, approach and secure a joint venture partnership:

1. List all the companies, industries, service and retail providers that market to your target audience
2. Identify the ones that offer services/products that rate the highest complement to yours
3. Go through your personal contacts to see who fall into these categories
4. Next, go through your trusted friends, associates or colleagues who have a relationship with these categories and ask for a direct referral or personal introduction
5. Devise your approach strategy – will it be a trial of your services, an irresistible offer for their clients, a high commission or a barter?

Important note: Do not give up. This strategy requires time, effort and some businesses may not be receptive to opening up their database to you. That is why an introduction from a trusted source or someone with a personal relationship with you will be the best targets to hit first. Do not be discouraged if the potential partners you approach are not open-minded to working with you. That is why you have a list; you just keep going and contact the next one until you secure a relationship. Some may bring you new business, some may not. Out of 10, there may be the one that is highly lucrative and best of all, at no cost to you!

If you have found this useful, please send an email to info@biz-results.net for a full 20-page report on how to "Quadruple Your Business Leads and Close More Sales".

Here are some comments from our most recent "Selling and Influencing with Integrity Workshop" on October 27th.

"Cecilia is the real deal as they say. She speaks from the heart with great knowledge in her field of expertise. I've been in sales over 15 years and she was still able to give me fantastic ideas to increase my bottom-line. If she's teaching, I'm there, I would never hesitate to take a course from her. I believe she could help anyone in any business do better from a small start-up to the most established company." - Karolyn Yue, Yue and Co.

"The case studies and the presentation of solutions for real problems sales & marketing professionals face were very practical and extremely useful." - Mary-Anne Chan

" Cecilia is the most genuine and passionate trainer that I have met to date. She will guide you, both personally and professionally on how to create more results in your life. Be inspired and ready for more success after attending her workshop." Grace Lee, TLC Wellness

Get More Referrals, Sign Up More Clients and Close More Deals!

One Day Intensive Sales Training Program to Give You The Edge in Increasing Your Business and Closing More Deals

Are you constantly juggling your time between prospecting, making sales presentations, closing sales and following up with clients?

Do you find that once you actually close some sales and instead of feeling relieved and enjoying the results of your hard work, you are now worried about the next round of business that you have to bring in?

Selling and Influencing with Integrity is about building long term relationships and delivering value first and the long term profits will follow. We focus on how to win over a client, not on how to "win" a sales negotiation.

* Did you know that when you first meet someone, they have already decided whether you are trustworthy or not within the first 30 seconds? Then they spend the rest of the time validating their impression.

* Did you know that if a prospect was referred to you by someone they trust, they are twice as likely to buy from you, buy twice as much, and more frequently?

* Did you know that higher level of trust you have with a client, the faster the deal will close and lower the cost?

* Did you know that the reason people do not buy from you is not because you did not "close the deal" but rather you did not present the value clearly enough?

* Did you know that effective negotiation skills are not about how to win the negotiations but rather how to reduce the risk for your client?

* Did you know that unless you present your services or products in a unique way and offer unique benefits, you become a commodity product/service competing only on the discounts that you offer?

Influencing skills are essential for those in sales, management and in everyday business life. Learning influencing skills with integrity will take you to mastery and provide you with opportunities to win over more clients, develop more meaningful business relationships and generate more long term profits for yourself and your business.

Here's an outline of the topics we will be covering:

1. Develop Your USP (Unique Selling Proposition) - If you do not have a USP for your service or product, then you are at risk of becoming a commodity service/product (if you are not already) with price being your only differentiating factor. We will show you how to present your services/products in a powerful, impactful and meaningful way and you will walk away from the workshop with your distinct and powerful USP.

2. Generate More Referrals - If someone referred to you is twice as likely to buy from you and buy more and more frequently from you, why would you waste your time making cold calls, going to meaningless networking functions or sending out mailers that generate almost 0 return?? We will work with you to develop a minimum of 8 referral systems you can apply to your business immediately and demonstrate why referrals are critical and essential for any business.

3. Low Cost Sales Promotions and Client Relations Programs - What are the current promotions and marketing tactics that you are using to maintain contact with your clients? We will show you at least 5 low cost ways to stay in touch with your clients to generate more sales, get more leads and close more deals.

4. Create More Profitable Business Relationships Through Building Trust and Rapport - If building trust is fundamental in helping you close deals and win over more clients, what are you currently doing to develop your skills in building trust and rapport? We will share with you 10 key trust building techniques and skills for you to adopt and adapt.

5. Handle Objections and Learn Effective Negotiation Skills - Many sales people want to learn techniques on how to close, how to handle client objections and how to win a negotiation. We don't focus on any of these things. We will show you how to create win/win with your negotiations by winning over your clients' trust and dealing with your client objections to serve and educate them to buy from you now or in the future.

6. Understand Your Influencing Style and Learn How To Influence Others - We will help you determine your influencing style and what your strengths are. You will also learn about the other styles and how they think, behave, make decisions and what motivates them. This workshop is designed you to increase your effectiveness and enable you to experience immediate results in your business and realize your full potential.

You are guaranteed to walk away with at least 20 simple ways to increase your profits that you can apply to your business the very same day!

Here's what some of our clients have to say:

“I have known Cecilia for a number of years. She is a marketing genius. I’m not exaggerating. Give her a few minutes of your time and tell her about your business. Then listen to her. You will not regret it. We have been implementing many of the very effective low cost marketing ideas that have boosted our business to the point that we have doubled our team to cope with the demand. If you want your business to grow and make more money, let Cecilia work with you. – Sylvie Watts, Managing Director, Stretch Limited

"Cecilia is masterful at bringing out the best in people. With her inspiring presence and elegant dedication, her workshops are all about adding value and confidence. Cecilia has helped me in the process of thinking beyond current day-to-day business in powerful and exciting (yet very simple) ways. She, in a short period of time, has enabled accelerated growth in me on personal as well as business levels." - Martike de Grip, Managing Director, Transcedge Ltd.

"I am writing to thank you for helping us achieve outstanding results with our business in Hong Kong. What really impressed me more than anything was your talking from the heart honesty and dynamic passion to really help us achieve our goals in the Hong Kong market. I am sure that you can help any business from the very small to large corporations achieve remarkable increases in many areas of their company and especially by improving their bottom line profits." - Bob Allwright

"Cecilia offers great learning of how to increase one's business without a corresponding increase in the marketing budget. It puts a different perspective on marketing and how to be more effective in sales." - Mary-Anne Chan, Manager, Client Services, Ernest Maude

"The growth Break Free achieved in 2006 is incredible and can be attributed directly to the expertise and drive of Cecilia Yeung. Along with being very pleasant to work with, Cecilia provides focus, clearly defined targets, marketing innovation, monitoring and most importantly, RESULTS!" - Peter Armstrong, Managing Director, Break Free Limited

SELLING AND INFLUENCING WITH INTEGRITY WORKSHOP

Date: Saturday, October 27, 2007
Time: 10:00am to 7:00pm
Venue: 15/F Grand View Commercial Centre, 29-31 Sugar Street, Causeway Bay
Cost: HK$3,800 Early Bird: HK$3,200
Registration Details: Send an email to Oct27BIW@biz-results.net for a registration form and program details or click payment icon in right hand column to register online.

Not only do we guarantee results, we want to ensure that you have the tools in place to achieve your objectives! After the workshop, we will provide you with:

1. 2 follow up sessions to support you as you implement your strategies and offer you step by step guidelines.

2. An email customer contact system that is personalized for you to use and start connecting with your clients.

3. 6 monthly resource reports on sales, marketing and business strategies conveniently delivered to your inbox. They will give you insight, advice and motivation along the way as you master your influencing and sales skills.

We have very limited spots available due to the personalized coaching and individualized action plans for each business. We encourage you to register immediately to secure your spot. Please email Oct27BIW@biz-results.net.

Look forward to seeing you again very soon!

Update on Recent Workshops & Seminars

It's been a very busy few weeks in personal development. I had the pleasure of learning from two incredible teachers earlier this month. Donald Epstein was in Australia to present his SRI (Somato Respiratory Integration) workshop. He patiently, creatively and demonstratively led us through the 12 Stages of Healing and it was a physically tranformation experience to work with such a master.

If you would like more info about SRI or Dr Epstein's work, you can pick up his book from Networkcare Hong Kong or better yet, book a session with Dr Christine Ridal to experience this transformation yourself.

I also had the privilege to spend 2 days with Don Tolman, a most engaging, endearing, controversial and profound philosopher with content that I have never heard before. He has been called the "Indiana Jones of Whole Foods", is banned from speaking in the US on certain health topics and is more knowledgeable on a vast variety of topics ranging from religion, medicine, philosophy, astronomy, anatomy, astrology, etc, etc than I have ever met since meeting John Demartini.

At Bootcamp for Brains, we learned how to use our memory at the speed of sight, the wisdom and knowledge of the ancients on food, health, fitness and the 7 simple keys to a happy and rewarding life. These keys are so simple it's almost a joke. They are: water, sunshine, air, walking, whole foods, nurturing relationships and having passion in life.

I also had an opportunity to speak at a recent WBOC event on October 13 - The Art of Starting and Running Your Own Business. I have to say, I'm very impressed with the events organized by a very capable committee. I was also invited to speak at their Sept 18 event on The Art of One Minute Marketing attended by over 60 business owners. Do check out their website to find out more about their upcoming events which they run a number of every month.

Finally, we ran a workshop on October 18 on how to "Quadruple Your Business Inquiries and Close More Deals". We thoroughly enjoyed sharing with the group on proven strategies that are not only low cost but have the potential to yield very high returns. If you would like a copy of the 15-page follow up report on strategies such as: how to write a sales letter, qualify clients, prepare a brochure, target joint venture partners, etc., please send an email to info@biz-results.net.

Do join us for the Oct 27th Selling and Influencing with Integrity Workshop - it is guaranteed to give you at least 10 times the return on your seminar fee (or your money back!) :-)

Quadruple Your Business Inquiries and Close More Deals

For the last 6 to 8 weeks, I’ve been asked to speak with numerous business groups on strategic marketing and how to increase profits and business growth. I’ve received many inquiries from business owners and sales & marketing professionals seeking answers and advice on how to generate more sales leads, close more deals and get more referrals. As a result, I have designed a one-day workshop that provides solutions to all these focus areas.

To provide you with some value and insights as to how easy it is to increase your business inquiries and close more deals, we will be offering a mini workshop this Thursday specifically on these two topics. As my business partner, Paul Dwyer, happens to be in town this week, he will share some of his secrets on how he used to sell four times as much in his industry and he will reveal all these strategies in a practical, simple and logical manner that you can use the very next day.

Most people spend a lot of time prospecting and proposing for business and not enough time closing the deals and providing the service or delivering the product to their clients. I will share some simple techniques that I have used over the years in closing deals and sealing relationships which will generate more referrals in the long run.

Quadruple Your Business Inquiries:
§ Gain Trust of Target Clients
§ Communicate Effectively For More Sales Leads
§ Reinforce Business Relationships

Close More Deals:
§ Qualify and Work With Clients That Pay You
§ Fire Clients and Prospects Who Waste Your Time
§ Present Your Value Proposition

We promise that you will walk away with some specific action steps that you will be able to take immediately and that your number of leads will increase in the coming weeks by implementing a number of simple marketing strategies. Results are guaranteed! Due to the personal coaching and specific strategies for the participants, we have limited spots and will only be able to accommodate 20 business owners. Please RSVP as soon as possible to secure your spot.

Increase Your Profit With No Marketing Budget Workshop

Date: Thursday, October 18, 2007
Time: 6:30pm to 9:00pm
Venue: Le Manege Club, 1/F Canton House, 54-56 Queen’s Road Central, Hong Kong
Cost: HK$200 per person (includes one standard drink)
To Register: Please provide name, contact number, email address and a brief description of your business to oct18workshop@biz-results.net. If you wish to bring a friend along, please have him/her provide details of business in order to attend

BONUS: We will provide answers to your biggest problems. Please have a think about what the biggest concern, issue or problem is with your business and submit it to us before the workshop.

Look forward to seeing you there!